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February is American Heart Month

1) OVERVIEW – WHAT IS AMERICAN HEART MONTH?

The American Heart Association/American Stroke Association (AHA/ASA) wants to help everyone live longer, healthier lives so they can enjoy all of life’s precious moments. And we know that starts with taking care of your health. American Heart Month, a federally designated event, is a great way to remind Americans to focus on their hearts and encourage them to get their families, friends and communities involved. Together, we can build a culture of health where making the healthy choice is the easy choice.  Why? Because Life is Why.

Did You Know?

  • The first American Heart Month, which took place in February 1964, was proclaimed by President Lyndon B. Johnson via Proclamation 3566 on December 30, 1963.
  • The Congress, by joint resolution on that date, has requested the President to issue annually a proclamation designating February as American Heart Month.
  • At that time, more than half the deaths in the U.S. were caused by cardiovascular disease.
  • While American Heart Month is a federally designated month in the United States, it’s important to realize that cardiovascular disease knows no borders. Cardiovascular disease, including heart disease and stroke, remains the leading global cause of death with more than 17.3 million deaths each year.
  • That number is expected to rise to more than 23.6 million by 2030.
  • President Lyndon B. Johnson’s proclamation that first declared February as American Heart Month – http://www.presidency.ucsb.edu/ws/index.php?pid=75180

 

2) KEY DATES AND ACTIVITIES

Events and activities are listed by the market and issue areas that lead them.  Additional events may develop throughout the next month. For activity and event updates email contact, Suzette Harris: suzette.harris@heart.org

AHA/ASA

Go Red For Women®

  • National Wear Red Day: Fri., Feb. 3, 2017
  • Go Red for Women® Red Dress Collection Fashion Show presented by Macy’s: Thurs., Feb. 9, 2017. A Facebook Livestream of this annual celebrity fashion show will begin at 8 p.m. Eastern on the national GRFW Facebook page

 Other:

  • 21-24: American Stroke Association’s International Stroke Conference
    • More than 50 late-breaking science abstracts will be featured at the conference, which will be held at the George R. Brown Convention Center in Houston, TX
    • Link: http://bit.ly/AHAASAISC

 

3) KEY STATISTICS AND FACTS [1]

 Heart Disease, Stroke and other Cardiovascular Diseases

  • Cardiovascular disease, listed as the underlying cause of death, accounts for nearly 801,000 deaths in the US. That’s about 1 of every 3 deaths in the US.
  • About 2,200 Americans die of cardiovascular disease each day, an average of 1 death every 40 seconds.
  • Cardiovascular diseases claim more lives each year than all forms of cancer and Chronic Lower Respiratory Disease combined.
  • About 92.1 million American adults are living with some form of cardiovascular disease or the after-effects of stroke.  Direct and indirect costs of cardiovascular diseases and stroke are estimated to total more than $316 billion; that includes both health expenditures and lost productivity.
  • Nearly half of all NH black adults have some form of cardiovascular disease, 47.7 percent of females and 46.0 percent of males.
  • Coronary Heart Disease is the leading cause (45.1 percent) of deaths attributable to cardiovascular disease in the US, followed by stroke (16.5 percent), Heart Failure (8.5 percent), High Blood Pressure (9.1 percent), diseases of the arteries (3.2 percent), and other cardiovascular diseases
  • Heart disease accounts for 1 in 7 deaths in the U.S.
  • Cardiovascular disease is the leading global cause of death, accounting for more than 17.3 million deaths per year in 2013, a number that is expected to grow to more than 23.6 million by 2030.
  • In 2013, cardiovascular deaths represented 31 percent of all global deaths.
  • In 2010, the estimated global cost of cardiovascular disease was $863 billion, and it is estimated to rise to $1044 billion by 2030.

Smoking

  • Although tobacco use in the United States has been declining, tobacco use worldwide has climbed steeply and is currently responsible for 5 million deaths annually.
  • Worldwide, tobacco smoking (including second-hand smoke) was 1 of the top 3 leading risk factors for disease and contributed to an estimated 6.2 million deaths in 2010.
  • 9 percent of adolescents aged 12 to 17 report being current smokers. Among adults, 16.7 percent of males and 13.7 percent of females are smokers.
  • Among adults, those most likely to smoke were Non-Hispanic American Indian or Alaska Native males (25.6 percent), Non-Hispanic American Indian or Alaska Native females (24.8 percent), Non-Hispanic black males (20.9 percent), Non-Hispanic white males (19.8 percent), Non-Hispanic white females (17.9 percent), Hispanic males (14.3 percent), Non-Hispanic Asian males (13.4 percent), Non-Hispanic black females (13.8 percent), Hispanic females (7.1 percent), Non-Hispanic Asian females (4.1 percent).
  • In 2014 there were approximately 5,700 new cigarette smokers every day.

 Physical Activity

  • About one in every three U.S. adults or 30.4 percent, do not engage in leisure time physical activity. Hispanic and Non-Hispanic black adults were more likely to be inactive.
  • Among students in grades 9-12, only about 27.1 percent meet the American Heart Association recommendation of 60 minutes of exercise every day. More high school boys (36 percent) than girls (17.7 percent) reported having been physically active at least 60 minutes per day on all 7 days.

 Nutrition

  • Between 2003 to 2004 and 2011 to 2012 in the United States, the mean AHA healthy diet score improved in both children and adults. The prevalence of an ideal healthy diet score increased from 0.2 percent to 0.6 percent in children and from 0.7 percent to 1.5 percent in adults.
  • These improvements were largely attributable to increased whole grain consumption and decreased sugar-sweetened beverage consumption in both children and adults, as well as a small, nonsignificant trend in increased fruit and vegetable consumption. No major trends were evident in children or adults in progress toward the targets for consumption of fish or sodium.
  • Between 1999 and 2012, although AHA healthy diet scores tended to improve in all race/ethnicity, income, and education levels, many disparities present in earlier years widened over time, with generally smaller improvements seen in minority groups and those with lower income or education.

Overweight/Obesity

  • In the US, the prevalence of obesity among adults, estimated using NHANES data, increased from 1999 to 2000 through 2013 to 2014 from 30.5 percent to 37.7 percent.
  • In the US, the prevalence of overweight and obesity among children and adolescents age 2-19 years, estimated using NHANES data, is 33.4 percent (16.2 percent were overweight and 17.2 percent were obese).
  • By age group, the prevalence of obesity for children aged 2 to 5 years was 9.4 percent; for children aged 6 to 11 years, prevalence was 17.4 percent; and for adolescents aged 12 to 19 years, prevalence was 20.6 percent.
  • Worldwide, between 1980 and 2013, the proportion of overweight or obese adults increased from 28.8 percent to 36.9 percent among males and from 29.8 percent to 38.0 percent among females.

[1] All statistics reviewed and verified by the American Heart Association Science Review Department. More statistics available here: AHA Heart Disease, Stroke and Research Statistics

 

4) SAMPLE SOCIAL MEDIA MESSAGING

Facebook:

  • Did you know heart disease is the leading cause of death among men and women right here in the United States? It doesn’t have to be. Learn more about making healthy choices and making changes for good by visiting: http://bit.ly/GenHL  #HeartMonth
  • Do you know your cholesterol level? What about your glucose? Are you getting enough physical activity? Don’t question your health. Check out the AHA’s My Life Check and start getting answers: http://bit.ly/2jw2BQg  #HeartMonth
  • It’s not too late to start a New Year resolution. Stomp out smoking for good.  For tips and tools on how to quit visit: http://bit.ly/2jwdp0U #HeartMonth
  • This month, show your heart how much you love it! Staying physically active and eating right are steps in the right direction. Need inspiration? Visit: http://bit.ly/GenHL #HeartMonth
  • Cook with your heart health in mind. Access recipes and cooking tips that will make food prep as a family, fun! http://bit.ly/2jweXbj  #HeartMonth
  • Don’t let sneaky sodium catch you, and your heart, by surprise. Learn how cutting back on sodium can reduce your risk of heart disease: http://bit.ly/2jwa6GY  #HeartMonth
  • This American Heart Month, love your heart and yourself. Take time to visit your doctor, know your numbers and make healthy lifestyle changes.  Check out http://bit.ly/2jwdphC for more information. #HeartMonth
  • Did you know that cardiovascular diseases cause one in three women’s deaths each year, killing approximately one woman every minute? Take steps to get your heart health in check and inspire a woman in your life to do the same. http://bit.ly/2jwcKg0 #HeartMonth
  • Get up and get moving during American Heart Month! Need some inspiration to get started? Check out some fun activities you can do alone or with your family: http://bit.ly/2jweDt7. #HeartMonth
  • Are you a heart warrior but need an outlet for discussion or support? Visit the AHA’s Support Network and join a community today! http://bit.ly/1QOWEtD #HeartMonth

 

Twitter:

  • DYK heart disease is the leading cause of death among men & women in the U.S.? Get healthy today! Tips: http://bit.ly/GenHL #HeartMonth
  • DYK your cholesterol level? Glucose? Exercise enough? Don’t question your health. Get answers here: http://bit.ly/2jw2BQg  #HeartMonth
  • It’s not too late – start a New Year’s resolution! Stomp out smoking for good – quit today!  http://bit.ly/2jwdp0U #HeartMonth
  • Show your heart how much you love it! Staying active & eating right and eating right are key. Need ideas? http://bit.ly/GenHL #HeartMonth
  • Cook with your heart health in mind. Ck out tasty recipes & tips that the whole family will love! http://bit.ly/2jweXbj  #HeartMonth
  • Don’t let sneaky sodium catch you, and your heart, by surprise! Learn how to cut back: http://bit.ly/2jwa6GY  #HeartMonth
  • This American Heart Month, love your heart & yourself. Visit your doc & know your numbers. Start here:  http://bit.ly/2jwdphC #HeartMonth 
  • DYK that cardiovascular diseases cause 1 in 3 women’s deaths each year? Learn how to reduce your risk: http://bit.ly/2jwcKg0 #HeartMonth 
  • Get up and get moving this month! Need some inspiration to get started? Ck out these fun activities: http://bit.ly/2jweDt7. #HeartMonth
  • Are you a heart warrior but need an outlet for discussion or support? Visit the AHA’s Support Network: http://bit.ly/1QOWEtD #HeartMonth

 

 5) NEWSLETTER ARTICLE TEMPLATE

Did you know about 2,200 Americans die each day from cardiovascular diseases? That’s about one every 40 seconds.  Shockingly, cardiovascular diseases claim more lives than all forms of cancer combined.

February is American Heart Month, and is an excellent time to teach your family and friends that cardiovascular disease can often be prevented by making healthy choices and properly managing their existing health conditions.

The [insert organization name] works hard to promote healthy living through the [insert project/campaign name] by [helping protect people from tobacco smoke through smoke-free environment initiatives; AND/OR increasing access to physical activity opportunities in communities; AND/OR increasing access to healthy food or beverage options where people live, learn, work, and play; AND/OR helping prevent chronic disease, risk factors, and reduce health disparities, through clinical and community linkages]. As part of these efforts, the [insert organization name] is proudly participating in American Heart Month. The [insert organization name] is taking this opportunity to raise awareness about heart disease and increase knowledge about prevention.

Sharing this information is important because about 80% of cardiovascular disease can be prevented by taking control and following everyday healthy living steps that include: 

  • not smoking
  • physical activity
  • good nutrition
  • maintaining healthy weight
  • controlling blood pressure, cholesterol and blood glucose levels

For more information about the [insert project/campaign name] and to stay on top of all the heart healthy news, visit [insert organization information], follow us on Twitter [insert Twitter handle], and like [insert Facebook page name] on Facebook.

 

6) PROCLAMATION

National Wear Red Day Proclamation

WHEREAS, cardiovascular diseases kill one in three women in the U.S., yet eighty percent of cardiovascular diseases may be prevented; and

WHEREAS, cardiovascular diseases and stroke kill one woman every 80 seconds in the U.S.; and

WHEREAS, an estimated 44 million women in the U.S. are affected by cardiovascular diseases; and

WHEREAS, ninety percent of women have one or more risk factors for developing heart disease or stroke; and

WHEREAS, women are less likely to call 911 for themselves when experiencing symptoms of a heart attack than they are if someone else were having a heart attack; and

WHEREAS, only 36% of African American women and 34% of Hispanic women know that heart disease is their greatest health risk, compared with 65% of Caucasian women; and

WHEREAS, the American Heart Association’s Go Red For Women® movement motivates women to learn their family history and to meet with a healthcare provider to determine their risk for cardiovascular diseases and stroke; and

WHEREAS, women involved with the Go Red For Women movement live healthier lives; and

WHEREAS, Go Red For Women encourages women to take control of their heart health by knowing and managing these five numbers:

  1. Total Cholesterol
  2. HDL (good) Cholesterol
  3. Blood Pressure
  4. Blood Sugar
  5. Body Mass Index (BMI)

 

NOW, THEREFORE, I [insert name and title of elected official here], in recognition of the importance of the ongoing fight against heart disease and stroke, do hereby proclaim Friday, February 3, 2017 to be

NATIONAL WEAR RED DAY®

in [insert your city, county, or state here]and urge all citizens to show their support for women and the fight against heart disease by commemorating this day by wearing the color red.  By increasing awareness, speaking out about heart disease, and empowering women to reduce their risk for cardiovascular diseases, we can save thousands of lives each year.

IN TESTIMONY WHEREOF, I have hereunto set my hand and caused to be affixed the Great Seal of the (your city, county, or state here) this _____ day of February 2017.

©(2016), American Heart Association. Also known as the Heart Fund.

TM Go Red trademark of AHA, Red Dress trademark of DHHS.

 

2017 American Heart Month Proclamation

WHEREAS, while progress has been significant in reducing deaths from heart disease, it is still the No. 1 killer of both women and men; and

WHEREAS, cardiovascular diseases are the nation’s leading cause of death and costliest disease with direct and indirect costs in the U.S. estimated to be $316.6 billion; and

WHEREAS, about 801,000 people in the U.S. die each year from heart disease, stroke and other cardiovascular diseases, or about one of every three deaths in America; and

WHEREAS, about 2,200 in the U.S. die from cardiovascular diseases each day, accounting for about one death every 40 seconds; and

WHEREAS, about 92.1 million American adults are living with some form of cardiovascular disease or the after-effects of stroke; and

WHEREAS, nearly (insert figure here) die from cardiovascular diseases in (insert city, county or state) each year; and

WHEREAS, the American Heart Association’s 2020 Impact Goal seeks to improve the cardiovascular health of all Americans by 20 percent while reducing deaths from cardiovascular diseases and stroke by 20 percent through research, population- and community-level interventions, public health and policy measures; and

WHEREAS, about 80% of cardiovascular disease may be prevented through everyday healthy living steps, including physical activity, good nutrition, not smoking, maintaining healthy weight, and controlling blood pressure, cholesterol and blood glucose levels;

WHEREAS, the American Heart Association encourages citizens to help save lives by calling 9-1-1 if symptoms occur, become trained in CPR, and promote comprehensive automated external defibrillator programs in their communities; and

WHEREAS, the American Heart Association is celebrating February 2017 as American Heart Month and promoting education and awareness by encouraging citizens to learn the warning signs of heart attack and stroke;

NOW, THEREFORE, I [insert name and title of elected official here], in recognition of the importance of the ongoing fight against heart disease, do hereby proclaim February 2017 to be

AMERICAN HEART MONTH

in [insert city, county, or state here] and urge all citizens to recognize the critical importance of recognizing symptoms, taking preventive measures to live healthy, and incorporating tools and skills that will increase survival rates and save thousands of lives each year.

IN TESTIMONY WHEREOF, I have hereunto set my hand and caused to be affixed the Great Seal of the (insert city, county, or state here) this _____ day of February 2017.

  

7) ADDITIONAL TOOLS AND RESOURCES