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Communications Resources


Planner’s Communication Guide 2.0
The Planners’ Communications Guide 2.0 is an online, interactive guide designed to help develop and deliver positive values-based messages about planning and APA to targeted audiences. Whether you are new to speaking to the media, interested in building greater alliances, or just wanting to polish your skills, there is something in the guide for everyone.


CDC Gateway to Health Communication and Social Marketing Audience Profiles
One of the key steps in the health communication and social marketing process is identifying the population segments that can benefit from a specific health behavior. The more you know about your primary segment, the better you can reach them with messages, activities and policies. CDC Audience Insights analyze different target audiences for public health so that you can more effectively communicate with them to influence their behavior.

CDC Verb Campaign Research Reports
VERB™ It’s what you do. was a national, multicultural, social marketing campaign coordinated by the U.S. Department of Health and Human Services’ Centers for Disease Control and Prevention (CDC). Social marketing campaigns apply commercial marketing strategies to influence the voluntary behavior of target audiences to improve personal and social welfare. The campaign ran from 2002-2006.


Plan4Health: Ask-the-Expert (Spokesperson Training)
CDC’s Division of Community Health’s communications team discussed how to be an effective spokesperson for your coalition.

spokesperson


Communications: Media Message Training
Engage your community with compelling messages and supporting proof points. Messages are fundamental to any communications effort and, with repeated use, will ensure you communicate effectively about your coalition’s work.

This webinar covers:

  • The importance of messages and why you need them.
  • How your coalition can create its own enduring messages.
  • Modifying your proof points based upon the audience.

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Plan4Health: Media 101 – Interviews
An important part of getting your message heard is responding to reporter inquiries. In this Plan4Health communications webinar, learn what to do – and not do – when a reporter comes calling.

Participants will learn how to:

  • Prepare for interviews
  • Respond to reporter inquiries
  • Get your message heard

Handouts:

Watch the 2015 Media 101: Interviews webinar here.

Media 101 Interviews


Hearts and Minds: Communicating Data to Move Audiences to Action
The objectives of this webinar are to help audiences:

  • Understand why it is important to connect your data to your messages and stories
  • Learn how social math can be used to present data to many audiences – visually and linguistically
  • Explore methods for integrating social math into messages and materials

hearts and minds webinar


A Story of Health: The Power of Personal Stories
Case-based learning has long been used in medical education. A Story of Health eBook grounds the science of health in stories of fictional people, their families, and communities to enable readers to explore the risk factors for disease as well as how to prevent disease and promote health and resilience.

Using the setting of a family reunion as a backdrop, the eBook explores how multiple environments influence our health across the lifespan. When people get sick or develop a disability, they often ask their health care providers, “How or why did this happen?” In some cases, the answer is obvious. In others, it’s more complicated. A Story of Health is a multimedia eBook that explores this question and delves into how environments interact with genes to influence health across the lifespan.

Representatives from The Collaborative on Health and the Environment’s (CHE’s) discussed A Story of Health. CHE’s primary mission is to strengthen the science dialogue on environmental factors impacting human health and to facilitate collaborative, multifactorial, prevention-oriented efforts to address environmental health concerns.

story of health webinar


Engaging Diverse Audiences: A Panel Discussion
In this webinar a panel of marketing industry professionals will answer communication questions from awardees about engaging African American, Hispanic/Latino, Asian American, and American Indian audiences

com webinar


Making Memorable Messages & Social Media 101
Engage your community with compelling messages and supporting proof points. Messages are fundamental to any communications effort and, with repeated use, will ensure you communicate effectively about your coalition’s work.

These webinars will cover:

  • The importance of messages and why you need them.
  • How your coalition can create its own enduring messages.
  • Modifying your proof points based upon the audience.
  • How to craft effective Facebook messages and Tweets
  • How often to post
  • How to maximize media reach

Check out the Plan4Health Message worksheet and view slides for Making Memorable Messages or Social Media 101.

making memorable messages


Making the Case Through Media Advocacy: A Toolkit
This toolkit provides a compilation of tips and talking points for making the case for community prevention. They are based on Prevention Institute’s daily analysis of how the media is (and isn’t) framing community prevention. Using this information, you can expand and shift the frame of how the media depicts community prevention, to ensure that the whole picture is shown and that community prevention is framed accurately and comprehensively.

Communications Fundamentals: Message Framework
This worksheet can help you frame your message by walking you through key considerations that should be included.

A New Way to Talk About the Social Determinants of Health
When the Robert Wood Johnson Foundation went through a restructuring in 2003, it organized all the programs that worked at the community level to advance health into a new programming group called the Vulnerable Populations Portfolio. The newly created portfolio included a vast array of programs focused on areas as disparate as long-term care, school-based health and chronic homelessness. The members of the team struggled to find a meaningful connection among the programs that could help them discern a strategy for managing the current groups of programs and making future funding decisions. What emerged from that analysis was an understanding that the programs and projects were united in that they each worked within the context of the social determinants of health.

Racial and Ethnic Differences in how People Use Mobile Technology
For many years, researchers have studied the “digital divide” by examining the gap between those who have access to digital technology and those who don’t. But as these gaps have narrowed over time, another set of contrasts has emerged when it comes to the ways different demographic groups use technology. More…

Nielsen Total Audience Report Q1 2015
This Total Audience Report—which details media behavior over Q1 2015—illustrates the importance of comparable metrics by highlighting some comparisons of TV, Radio and digital platforms. A true “apple-to-apples” comparison gives the industry an impartial look not just at how many consumers are connecting with devices and platforms, but how often and for how long they are doing so.

Black and Hispanic Youth Disproportionately Targeted With Advertising for Unhealthy Food and Beverages
Food companies disproportionately target their TV advertising for fast food, candy, sugary drink and snack brands to black and Hispanic consumers, according to a report released by the Rudd Center for Food Policy & Obesity at the University of Connecticut, the African American Collaborative Obesity Research Network (AACORN) and Salud America!

Most Effective Messages for Health Eating & Active Living
This guide highlights messages for 10 healthy community topics and policy areas that Kansans have found to be effective for specific audiences. For example, when speaking to parents and families, sharing the benefits of safety, cost and health promotion may fit best. Or, when talking with a county commissioner or city manager, sharing the benefits of economic growth may fit best. In addition to the messages for the 10 topics and policies, we’ve included a collection of statistics highlighting why this work matters. Also, to simplify potential conversations, you’ll find a chart showing common jargon words/phrases matched with possible alternative language.

Photovoice Kit
PhotovoiceKit is a complete web-based toolkit for carrying out a photovoice project that combines photography, dialogue, photo exhibits, and social action to address the
community issues you care about.

Tips for Effective Messaging to Support Public Policy Change
This resource provides guidance and best practices for communicating about changes to public policy.