May 31 is World No Tobacco Day

The World Health Organization (WHO) created World No Tobacco Day in 1987; it is observed around the world every year on May 31. World No Tobacco Day is meant to encourage a 24-hour period of abstinence from all forms of tobacco use, and to spread awareness of the negative health consequences caused by tobacco.

Get Started
This Grab and Go Packet will help you promote World No Tobacco Day. In it you will find:

  • WHO’s World No Tobacco Day 2016
  • Fast Facts
  • Sample social media messages
  • Additional items available in the World No Tobacco Day Dropbox Folder
    • social media visuals, images, infographics
  • Links to additional resources that may be helpful

WHO’s World No Tobacco Day 2016

Get Ready for Plain Packaging
Every year, on 31 May, WHO and partners mark World No Tobacco Day (WNTD), highlighting the health risks associated with tobacco use and advocating for effective policies to reduce tobacco consumption.

For World No Tobacco Day, 31 May 2016, WHO and the Secretariat of the WHO Framework Convention on Tobacco Control are calling countries to get ready for plain (standardized) packaging of tobacco products.

Plain packaging is an important demand reduction measure that reduces the attractiveness of tobacco products, restricts use of tobacco packaging as a form of tobacco advertising and promotion, limits misleading packaging and labelling, and increases the effectiveness of health warnings.

Plain packaging of tobacco products refers to measures that restrict or prohibit the use of logos, colours, brand images or promotional information on packaging other than brand names and product names displayed in a standard colour and font style.

Guidelines to Articles 11 and 13 of the WHO Framework Convention on Tobacco Control (WHO FCTC) recommend that Parties consider adoption of plain packaging.

Plain packaging builds upon other measures as part of a comprehensive approach to tobacco control. Policy makers, civil society and the public can take action to ensure that their governments consider adoption of plain packaging.

Goals of WNTD 2016 Campaign

World No Tobacco Day 2016 aims to:

  • Highlight the role of plain packaging as part of a comprehensive, multisector approach to tobacco control.
  • Facilitate policy development by Member States and the globalization of plain packaging by providing informative, compelling and persuasive information.
  • Encourage Member States to strengthen packaging and labelling measures and restrictions on advertising, promotion and sponsorship as they work towards plain packaging in a step-wise approach.
  • Support Member States and civil society against tobacco industry interference in political processes leading to adoption of plain packaging laws

Link: Downloadable Plain Packaging Posters

Fast Facts: World No Tobacco Day

  • About 20 percent of adult men and about 16 percent of adult women smoke.
  • About 54 percent of American children ages 3-11 are exposed to secondhand smoke.
  • Cigarette smoking is the leading cause of preventable disease and premature death in the United States.
  • In the last 50 years, an estimated 20 million Americans have died prematurely due to tobacco-caused illnesses.
  • Each year, approximately 443,000 persons in the U.S. die prematurely because of smoking or exposure to secondhand smoke.
  • Tobacco use is a major risk factor for heart disease, stroke, cancer, and lung disease.
  • Smokers are 12 to 13 times more likely to die from chronic obstructive pulmonary disease, a long term lung disease, than nonsmokers.
  • Secondhand smoke is a mixture of gases and fine particles that includes smoke from a burning cigarette, cigar or pipe tip OR smoke that has been exhaled by a person smoking. Secondhand smoke contains 250 chemicals which are known to be damaging to your health.
  • Secondhand smoke exposure increases the risk for heart disease by 25-30%.
  • Secondhand tobacco smoke contributes to about 34,000 premature heart disease deaths and 7,300 lung cancer deaths.

Using Social Media for World No Tobacco Day


  • Don’t be a statistic. Quit now! http://smokefree.gov/ #NoTobacco #Partnering4Health (Smoking Deaths graphic)
  • Take your health back, go smoke-free! Learn how kicking the habit can help your health http://bit.ly/1siZE9M #NoTobacco #Partnering4Health
  • #DYK your body can begin to heal itself as soon as you stop harming it with tobacco smoke? #NoTobacco #Partnering4Health (Benefits & Milestones graphic)
  • #DYK healthy foods can help you quit smoking? http://bit.ly/224DPHQ #NoTobacco #Partnering4Health
  • #DYK Exercise helps manage stress levels? Being physically active can help with the stress of not smoking. #NoTobacco #Partnering4Health (Stop Smoking – Exercise graphic).
  • Smoking costs the US economy around $300 billion a year. How much does it cost you? http://bit.ly/1WB23Kd #NoTobacco #Partnering4Health


  • Smoking not only takes the lives of those who use tobacco, but also those who are exposed to second-hand smoke. The bottom line is that no tobacco product is safe. Protect yourself. Protect your loved ones. Quit now. #NoTobacco #Partnering4Health http://smokefree.gov/.
  • Did you know that almost immediately after you quit smoking, your lungs and other smoke-damaged organs start to repair themselves? You can start getting better the day you put down the cigarettes! #NoTobacco #Partnering4Health (Benefits & Milestones graphic).
  • Exercise can help with the physical and psychological aspects of nicotine addiction. Being physically active can help lower stress levels, improve your mood, and reduce the urge to smoke. Get active, quit smoking! #NoTobacco #Partnering4Health (Stop Smoking – Exercise graphic).
  • Smoking is the most preventable cause of premature death in the United States. Call 1-800-QUIT-NOW to get the help you need to kick the habit and protect your health. (Good to be a quitter graphic).

Additional Items Available in the Dropbox Folder

All files are available in the World No Tobacco Day Dropbox Folder.

ntd1          ntd4

ntd3         ntd2

Additional Resources