Building on the work of existing city plans and assessments, Plan4Health Tarrant County aims to improve access to local, fresh food in southeast Fort Worth by partnering with corner stores to strengthen healthy retail policies, and by helping to launch produce pushcarts and a mobile market to serve the community. The Coalition will integrate public health professionals into the planning process in an effort to address health equity issues through the process.
The coalition used different strategies to achieve these outcomes:
The coalition built on the Live A More Colorful Life campaign that was developed by Tarrant County Public Health in 2009 for a CDC-funded supported farmers market program. The campaign proved effective in getting people to try new fruits and vegetables and increase their consumption. The revamped campaign, Power of Color, was designed with several layers of strategies that literally touched residents multiple times over the course of the campaign: Direct mail, billboards, bus bench ads, mobile geonet fencing ads, door hangers, hopscotch sidewalk decals, banners, posters, flyers, and bookmarks. The colorful campaign included two phases: Increasing awareness of the importance of consuming fruits and vegetables, and driving business to the newly launched Healthy Corner Stores.
The project built on existing partnerships and relationships with community champions. Moving forward, the coalition will continue to cultivate these relationships and partnerships. One example is strong partnerships with Commissioner Roy Charles Brooks whose district includes East and Southeast Fort Worth. During the Plan4Health project he started hearing from community members interested in developing urban agriculture/community gardening programs. Together, we are facilitating ongoing discussions with these community members to help coordinate each program to increase impact. We are also continuing to work with the Historic Stop Six Initiative, which is working to build bridges between the schools, businesses, and community in the Stop Six section of Southeast Fort Worth.
Find Your Superpowers! Add More Fruits & Vegetables to your Life and Discover the Power of Color
In the news:
Texas Chapter of the American Planning Association
Texas Public Health Association
Healthy Tarrant County Collaboration
DFW Hospital Council Foundation / North Texas Community Health Collaborative
Tarrant County Food Policy Council
Tarrant County Public Health
University of Texas at Arlington – Institute of Urban Studies
Blue Zones Project – Fort Worth
Planning and Development – City of Fort Worth