Tuesday was the third and final Plan4Health webinar on nutrition. The webinar featured two Plan4Health grantees and their work on nutrition planning.
The two feature grantees were:
- Idaho Plan4Health – Aaron Mondada, MA
- Plan4Health Tarrant County (Texas) – Melissa Oden, DHEd, LMSW-IPR, MPH, CHES
The Idaho Plan4Health Coalition was focused in the Vista neighborhood of Boise, Idaho. Gaps in specific metrics between the City of Boise and the Vista neighborhood, indicated that residents were experiencing some level of food insecurity. These metrics were:
- Median household income
- Renter occupied housing
- Housing built prior to 1979
- Assessed single family home value
- Free and reduced lunch participation
The Vista neighborhood had significant gaps with these metrics, ranging from 10-50% differences. The challenges of the Vista neighborhood for strategy design were:
- Small geographic area
- Very limited public health data available
- Community fatigue in taking action
The Idaho Plan4Health coalition had great partnerships with Boise State University, Energize Our Neighborhood Program, Urban Land Institute, and Let’s Move Boise. Plan4Health Vista used a multi pronged outreach approach and had some interesting results.
The success stories from Plan4Health Vista were creation of a Health and Community Services Board, building neighborhood level public health data, and partnerships that will build the long-term sustainability of the project.
The Plan4Health Tarrant County targeted efforts in three zip codes in Southeast Fort Worth, Texas. These areas had high levels of poverty, chronic disease, obesity, and low levels of literacy. The zip codes had two grocery stores and more than 100 convenience stores, most of which were corner stores.
The coalition focused on a corner store initiative and an awareness campaign called “Find Your Superpower.” The campaign included billboards, direct mail, and ads. The campaign also featured mobile geo-targeting, which earned 214,000 impressions per week. Hopscotch graphics were installed on sidewalks in neighborhoods, too. Print materials such as posters, flyers, bookmarks, and banners were placed in community meeting places such as:
- Community centers
- Dentist/doctor’s offices
The objectives for the corner store initiative were to:
- Create awareness for enhancements in corner stores and increase availability of better, healthy choices
- Encourage residents to visit these corner stores
- Promote the ease of finding healthier food options
- Share culturally relevant recipes and samples
- Communicate health benefits and economic savings
For more information about these two great Plan4Health grantees and their nutrition planning projects, please view the webinar recording here: http://ampublichealthassoc.adobeconnect.com/p35hqltzmut/.