Fruits & Veggies—More Matters® Month highlights the benefits of eating a healthy, balanced diet that includes lots of fruits and vegetables. Encouraging your community members to eat more fruits and veggies—and doing your part to make them easier to access—can make a difference when it comes to the health of your community.
SOPHE has created this toolkit to help you bring awareness to Fruits & Veggies—More Matters® Month among community members, leaders, and professionals. For more information about this National Health Observance, please visit the Produce For Better Health Foundation.
This Grab and Go Packet will help you get started promoting Fruits & Veggies—More Matters® Month. In it you will find:
There are many ways you can promote Fruits & Veggies—More Matters® Month.
The information provided in this packet is intended to reach community members, leaders, and partners. Additionally, you may want to consider providing extra outreach to the following groups using the suggested ideas provided below.
Local leaders and partners
Generate support from local leaders and partners in advance of Fruits & Veggies—More Matters® Month. Ask them to promote the month with you. Look for overlapping missions with local government departments, faith-based organizations, and nonprofit groups. Ask them to help spread your message by supporting healthy eating initiatives in the community.
Local stores and farmers markets
Ask local markets and farmers markets to offer discounts on fruits and veggies or hand out coupons in support of Fruits & Veggies—More Matters® Month. Addressing affordability is key, as cost is a barrier for many people who would otherwise shop at local and farmers markets.
Worksites can do a lot to promote Fruits & Veggies—More Matters® Month among employees. Work with companies to offer fruit or veggies as snacks, advertise farmers markets near the company, or collect produce-based recipes from employees to share in a newsletter. Host a brown-bag seminar for employees and invite a nutritionist to discuss easy ways to get the recommended daily servings of vegetables and fruits.
Contact schools to see if there are ways you can collaborate. School/district administrators can send announcements and information home to parents, and teachers can include education about fruits and veggies for kids in their lesson plans or connect with local school gardens.
How to Sell Kids on Vegetables – School nutrition marketing efforts that included television segments and vinyl banners produced a 239.2% increase in the number of students who took vegetables during lunch, according to a study published in Pediatrics. Researchers considered the effects of several marketing strategies in 10 elementary schools. Read more via NY Times Well Blog
When communicating with community members, leaders, and partners, it’s important to be ready to talk about the issues. Here are some talking points to get you started. Remember to look for opportunities to tailor them to specific concerns in your community.
Most Americans don’t eat enough fruits and veggies.
When communicating with community members, focus on:
When communicating about the benefits of eating more fruits and veggies with community leaders and partners focus on:
September is Fruits & Veggies—More Matters® Month
Join [Organization] to celebrate Fruits & Veggies—More Matters® Month and promote the benefits of eating plenty of fruits and veggies. Fruits & Veggies — More Matters® Month highlights the importance of healthy eating – a diet rich in a variety of colorful fruits and vegetables.
Adding more fruits and veggies to your diet doesn’t have to be expensive — there are many low-cost (or not cost!) alternatives. Add chopped vegetables to pasta sauce, eat kale – cooked or uncooked, or replace your afternoon snack with a piece of fruit. And simple changes can really pay off — eating healthy can help lower the risk of many chronic diseases — like heart disease and type 2 diabetes.
Fruits and veggies are also delicious! This is a great time to try a new recipe that features produce — or to bring home a fruit or vegetable that your family hasn’t tried before for fun. Remember, good habits start early — especially with kids. Encourage them to eat lots of fruits and veggies to help them develop healthy eating habits that will last a lifetime.
To get started, check out these activities offered by [Organization]<insert link to community activity listing>. Together we can help build a healthy future for our community!
For more information, contact [insert contact information].
For Immediate Release – September 1, 2017 Contact:
Thirty ways to add more fruits and vegetables to foods you enjoy – like tacos, burgers & pizza
Healthy eating is not just about what you eat, but also how you eat
[CITY/STATE] – Fruits and vegetables provide vitamins, minerals, and fiber that our bodies need to stay healthy. Eating more fruits and vegetables adds nutrients to diets, and reduces the risk for chronic diseases such as heart disease, stroke, and some cancers. Treating people with chronic diseases accounts for 86 percent of our nation’s healthcare costs.
Most people don’t eat the recommended servings of fruit and vegetables each day but eating fruits and vegetables is a sound investment in long-term health, and can be a very inexpensive part of a healthy lifestyle.
NAME of organization is distributing an infographic listing 30 ways to add fruits and vegetables to the foods people enjoy – like tacos, burgers and pizza.
Fruits and vegetables provide great taste and nutrition, while adding variety to your diet. Most people don’t eat the recommended servings of fruit and vegetables each day, but eating fruits and vegetables is a sound investment in long-term health, and can be a very inexpensive part of a healthy lifestyle. Adding more to our diet is easy when we remember to add fruits and vegetables to the foods we already eat. Join the millions of people committed to a healthier lifestyle during September, Fruits and Vegetables More Matters® Month.
”Every step taken toward eating more fruits and vegetables and getting more physical activity helps everyone feel their best. Studies show that people who develop healthy food habits are more likely to avoid illness, have more energy and lead active, enjoyable lives,” said [spokesperson/organization/title].
To prevent chronic disease and encourage a healthy lifestyle, the Centers for Disease Control and Prevention (CDC) in 2014 funded a national partnership in 2014 of leading organizations working to improve the public’s health at the community level. Five national partners—the American Heart Association/American Stroke Association, American Planning Association, Directors of Health Promotion and Education, National WIC Association, and the Society for Public Health Education—are implementing this three-year program in 100 communities across the country in 37 states.
“It’s about empowering people and communities. We want to help communities, families and individuals overcome the barriers to good health.” said [spokesperson]. “It’s about making healthy living easier where people live, learn, work, and play.”
Infographic available: Download “justveggin”
Follow #Partnering4Health and #justveggin
Remember to check the Fruits & Veggies—More Matters® Month website each year for details about the month, including the hashtag people are using to promote it.
In addition to the sample tweets below, create tweets to show how your organization promotes health topics related to Fruits & Veggies—More Matters® Month. Tailor tweets to the specific audience you’re trying to reach. Consider including local resources and tweeting about events in your area.
Pro tip: When appropriate, include images in tweets and other social media posts. Try taking photos of nutrition-related events in your community (remember you may need releases to post them!). You can also visit CDC’s Community Health Media Center to find infographics, ads, and other resources that can help increase engagement.
Remember to check the Fruits & Veggies—More Matters® Month website each year for details about the month.
In addition to the sample posts below, create posts that highlight how your organization is working to improve access to fruits and veggies. Tailor posts to the specific audience you’re trying to reach. Consider including local resources and posting about events in your area.
Pro tip: Once you paste a URL into a post, Facebook automatically creates a linked image with a description. Once that happens, you can delete the original link from the text of your post. This will make your posts look more professional.
Sample Facebook Posts for Reaching Community Members
Sample Facebook Posts for Reaching Community Leaders and Partners
Fruits & Veggies—More Matters®
The team from Fruits & Veggies—More Matters® have lots of resources to help you show people how to eat more fruits and vegetables — both in September and every month of the year. Get information about fruits and veggies and learn about events happening across the country to promote America’s fruit and vegetable intake.
How to Plan a National Health Observance
The U.S. Office of Disease Prevention and Health Promotion developed a guide to help you plan a successful Fruits & Veggies—More Matters® Month event. Use these tips to help you plan, promote, and implement a great event.
Healthy Eating Resources
For more practical information on healthy eating visit:
Super Tracker: Food and Activity Tracker
Eat Healthy from healthfinder.gov
Check out a variety of resources on eating healthy — including quick tips, questions for the doctor, shopping lists, conversation starters, and more.
The Dietary Guidelines for Americans (DGA) is designed to help public health professionals support Americans in achieving healthier eating patterns — including eating more fruits and vegetables. Read the latest version of the DGA.
SuperTracker Nutrition and Fitness Tool
SuperTracker helps users plan, analyze, and track nutrition and physical activity. Learn more about SuperTracker.
Images of fruits and veggies
7 Tips to fit more fruits & vegetables in to your day
Watch your weight
Tips for Preventing Food Hassles
September Fruits & Veggies – More Matters Month Toolkit
Vegetable and fruit images:
Partnering4Health flyer, poster, newsletter article:
Partnering4Health social media images: